Brent Council and Wembley Stadium Foundation

Love Where You Live (LWYL) in partnership with Wembley Stadium Foundation

Brent Council's Love Where You Live grant, run with Wembley Stadium Foundation, funds free or low-cost projects that bring Brent people together, celebrate diversity and create opportunities. Round three offers up to £1,000 for a resident's event, £5,000 for a single organisation and £15,000 for a partnership of two or more constituted organisations, for projects starting from March 2027. Organisations must be registered in Brent, at least 12 months old and have an income under £500,000, and every beneficiary must be a Brent resident. Applications open 4 November and close 30 November 2026.

Apply on the funder’s site

You could get: Up to £15,000
Deadline: 33 days left; 30 November
Effort: Moderate; full application with documents

Who can apply

Brent schools (whose project must benefit the wider community, not just the school); organisations registered in Brent with Companies House or the Charity Commission, namely constituted voluntary or community organisations, registered charities, CIOs and CICs limited by guarantee; and Brent residents who want to hold an event promoting inclusion and community spirit
Organisations must have been operating for at least 12 months at submission, have an annual income under £500,000, a bank account with at least two signatories, at least two unrelated board members, suitable insurance and safeguarding policies
Residents must prove their Brent address and identity, cannot apply on behalf of an organisation, and if aged 16 or 17 need a DBS-checked adult to manage the grant
Not eligible: unregistered lead organisations, sole traders, companies that can pay profits to directors, shareholders or members (including companies limited by shares), organisations applying on behalf of another, and organisations registered outside Brent
In a partnership bid only the lead partner must be registered (in Brent) and have verified accounts; partners can be informal resident groups but must be independent of each other
All beneficiaries must be Brent residents, activities must be free or nominally priced, you can submit or be named in only one application, projects must start no earlier than March 2027, and funding must be spent within a year

What it funds

Free or low-cost projects in Brent that fit one of six themes:

Developing community and social cohesion: activities or events that create a sense of belonging, such as a community day or a day celebrating transnational communities
Climate change and tackling environmental issues: making your neighbourhood cleaner and greener, such as planting or introducing environmentally sustainable practices
Addressing inequalities and expanding local engagement: helping new communities, different cultures and neighbours take part, including projects aimed at hard-to-reach communities
Capacity-building: supporting and growing a newly formed group, such as training and educational activities or building a community website
Tackling social isolation: supporting residents with little support or community involvement, such as a weekly away day or lunch club
Addressing physical activity and movement: helping reduce health inequalities in the community

Projects can be borough-wide or in a Brent Connect area (Harlesden, Kilburn, Kingsbury and Kenton, Wembley, Willesden) or ward. The funders are keen on projects that make a difference to children and young people, and welcome organisations working together.

What it will not fund

Alcohol
Payment to members of the management committee
A group's ongoing running costs
Salary costs for any paid staff
Retrospective costs incurred before you received a decision
Political organisations, or anything linked to a political party or organisation with primarily political objectives
Religious activities, or activities that are primarily religious or promote specific religious beliefs
Individual endeavours or personal gain
Events or activities in private homes and private gardens or driveways

How to apply

Read the guidance notes and application criteria
Optionally attend the online guidance workshop on Wednesday 4 November 2026, 6.30pm to 8pm (register on Eventbrite)
Register or log in on Brent's grants portal, Benefactor Cloud, and confirm your email address
Start and complete the application form, including partnership details if applying jointly
Submit between 4 November and 11.59pm on Monday 30 November 2026; late applications are not considered
Applications are scored 0 to 3 against the criteria; decisions are aimed for within 12 weeks of closing and are emailed from the portal
If successful, sign the funding agreement and provide bank details; payment follows the council's countersignature
Submit monitoring within four weeks of the project finishing: online form, photos or video, receipts, beneficiary numbers and a short narrative

Projects over the funding limits must show match funding, and the panel may offer part-funding. Any permissions such as road closures must be in place before funding is released.

Have ready

Organisations: Companies House or Charity Commission registration number
Organisations: evidence of insurance cover suitable for the event and activities
Organisations: safeguarding policies and procedures, where the project involves children or vulnerable people
Residents: proof of address dated within three months (council tax bill, bank statement, utility bill, or DWP, HMRC or government letter)
Residents: photo ID (a valid passport or full or provisional photo driving licence)
Partnerships: contact details for each partner and a description of the partnership; a signed partnership agreement is suggested

Residents working with children or vulnerable people must sign up to the council's Safeguarding Pack. Applicants may be asked for further evidence.

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